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Strategic management 780


 
Modulekode SBE 780
Kwalifikasie Postgraduate
Fakulteit Faculty of Economic and Management Sciences
Module-inhoud

This module, Strategic management, analyses the combination of competitive moves and business approaches that organisations can employ to please customers, achieve organisational objectives and compete successfully in a dynamic business environment.
Study themes:

  • The strategic management process: an overview;
  • Establishing company direction: developing a strategic vision, setting objectives and crafting a strategy;
  • Industry and competitive analysis;
  • Evaluating company resources and competitive capabilities;
  • Strategy and competitive advantage;
  • Tailoring strategy to fit specific industry and company situations;
  • Strategy and competitive advantage;
  • Evaluating the strategies of diversified companies;
  • Building resource strengths and organisational capabilities;
  • Managing the internal organisation to promote better strategy execution and
  • Corporate culture and leadership - keys to effective strategy execution.
Modulekrediete 15.00
NQF Level 08
Prerequisites Only for BComHons (Business Management) students.
Contact time 5 block weeks of 3 hours each
Language of tuition Module is presented in English
Department Business Management
Period of presentation Semester 1 or Semester 2
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